Who do you know that might be able to refer me to this type of company or has contacts in that industry? When you specifically articulate what youre looking for and ask for peoples help, theyre usually happy to assist you with referrals that will send you in the right direction. When you dont have a clear idea of what youre looking for, youre probably wasting the other persons time, as well as your own. Job hunters should remember a few other basic rules of networking: o As your networking progresses, stay in touch with the key people you have already met. Keep them updated on your search, progress made, changes in your strategy, updated résumé, etc. By bringing your network along with you as your job search unfolds, youll have a much better chance of a getting a valuable referral from someone youve already met.
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Work your Network, when it comes to landing a paper fantastic new gig, the power of networking is undeniable. As a sales and Marketing professional, you already understand the importance of networking in order to acquire new business or find new prospects. So doesnt it make good business sense to use that same skill for your own personal gain? By developing a very strong networking plan during your job search, you can greatly expand the number of opportunities for new positions that come your way. In the world of networking, there are word people who know how you do it right and those who dont. Those who dont, typically cast about in every direction to fill their day with any appointments they can get, and assume that theyre being productive as a result. To be effective, your networking activities need to be as targeted and purposeful as the planning, targeting and packaging activities that are outlined above. This means a couple of things: First, make sure you try to target people who know people in your target industry and companies. If youre looking for a marketing management position in a manufacturing company, dont spend time networking with people in the financial services industry unless their clients are your target companies. Second, make sure that during your networking meetings, you clearly articulate your ideal job, and ask for their help to move you toward your stated goal. Make sure you rehearse an elevator pitch prior to each meeting, which includes something like this: Im looking to use my sales and Marketing leadership skills at a director or vp level position within an established software company in the crm space.
Not following this advice is one of the biggest mistakes we see talented Sales and Marketing people make. Rather, they seek to list all of their experience in the broadest possible way, in hopes of being considered for any/every position thats available. In the process of covering their bases, again, they dilute their effort. The result is that their resumes get put in the pass pile. Third, make sure you clearly highlight the exact information about the industries and customers youve been involved with. Perhaps youve sold to fortune 500 companies. If so, list examples and name names. What key relationships have you developed? In a competitive job market, recruiters want to see demonstrated domain expertise reviews and a strong rolodex.
If you cant quantify the scope and scale of your salon past Sales and Marketing experience in absolute terms, along with the responsibility youve had, then youll undoubtedly miss the hiring boat. Second, and equally important, tailor your resume to align perfectly with your ideal job. This means stating your precise job objective, and highlighting your most important skills and achievements as they relate to the specific position you seek. If youre looking for a channel sales position, for example, then make sure your channel sales experience and measurable achievements stand out in your resume, above all else. Be as specific as you can, relative to the exact position you hope to land. Is it a management position or an individual contributor role you want? By doing so, you make it easy for Sales and Marketing recruiters, employers or people youre networking with to draw the information they need from your resume, and clearly see why youre qualified for the job youre seeking.
You can start by visiting websites that aggregate job postings like m to get ideas on whos hiring in your area that you should include in your target list. Once youve built your plan of attack and zeroed in on your targets, then youre ready to put your story on paper. Package yourself as the Ideal Candidate. Lets say youre a top sales producer or marketing genius who wants to make a job change. How do you ensure that you stand out as the best choice to prospective employers? First, make sure your resume is clear, concise and to the point. Be careful to articulate your unique selling proposition as the ideal candidate in a measurable way. Get rid of all percentage increases and replace them with actual revenue dollars achieved, new markets penetrated, resellers signed up, new customers gained or business impact produced.
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This includes the target presentation industry, company size, location, company culture, job song title, scope of responsibilities, and anything else that is important to you. The more you can precisely visualize and articulate the exact job youre dreaming about, the better chance youll have of landing it! Many experienced Sales and Marketing professionals come through our offices seeking a job, without an adequate definition of what they are really looking for. In particular, executives whove done a lot of different things over a long career suffer from this syndrome. When coached on improving their search focus, they often worry that doing so will preclude them from being considered for another job that they might be willing to take. In attempting to cover the bases by saying Im wide open, they end up diluting their marketing message.
The result is, we dont know how to help them, and nobody wants to hire them. Next, build a target list of companies that fit tightly within your ideal job parameters and focus on penetrating that list throughout the course of your search. This Target Account Selling methodology is a commonly accepted practice in most companies so why not adopt this proven technique for your career search? If you arent sure of which direction to take, then do research. Informational interviewing is the perfect vehicle for helping you gain a better understanding of a specific industry or company. Industry association directories are another great source of information. And of course, a number of excellent resources exist online.
But to be truly effective at your job search, youll need to be much more focused and systematic than that. Before ever picking up the phone or sending out your resume, you need to figure out exactly what youre looking for in a new position. Begin by asking yourself a few things: o What do i really love to do? O What am i especially good at? O What kind of work really excites me?
Easy questions to answer, right? Well, not for everyone. But luckily, there are plenty of resources out there to help you, including established career counselors and outplacement firms that are known experts in career planning. There are also many great books available, such as the long-held classic, What Color Is your Parachute?: a practical Manual for Job-Hunters career-Changers. No matter how you get there, having a solid plan and a clear set of job search parameters in place is a must. Itll make your job search a whole lot easier — and a great deal more successful. Focus your search, one of the golden rules in executing an effective job search is this: a laser tight focus. First, take the time to develop a clear vision of the ideal job that youre looking for, in as much detail as possible.
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The path to better career opportunities is just ahead. This detailed guide is designed to help you pave the way and land your dream job in Sales or Marketing. Six Steps to making the right move. What follows are a few tried-and-true tips to help you greatly improve your career search essay and make sure your next job is exactly the one youve been dreaming about:. Develop your Plan of Attack. If youre thinking about starting a search for a great position, list its absolutely essential that you take the time to build your own personal strategic marketing plan. Too many professionals enter the job market with no game plan for their job search, other than to prepare their resume; post it on major job sites; and initiate some networking activity.
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